Have you found that building trust among customer engagement touchpoints can be an ongoing marketing challenge?
Join a group of performance marketing leaders who share the secret sauce to building customer lifetime value (CLV). This conversation provides new thought ideation on how the total worth of a customer to a brand over the entire period of their relationship is formulated by amortizing your customers’ average purchase value, average purchase frequency, and average customer lifespan.
Speakers include: Carey Chase, Modus Direct; Geoff Crain, Kingstar Media; David Stellato, Global Performance Commerce; Lori Zeller, THOR Associates (moderator)