Fern Lee: Hispanic SME Joins Hispanic Trends 2021 PDMI Education Session
Every market segment was knocked off track in 2020. However, one thing hasn’t changed: the growth in scope and importance of the U.S. Hispanic consumer. What can marketers expect when trying to connect with and sell to this segment as things improve throughout 2021? Nicole Cordero, chair of the PDMI’s U.S. Hispanic Council, brings together […]